On the other hand, emerging CTV and Consumer Email List digital audio channels have room for growth in video ads, currently recording 38% and 37% respectively. 2a) The benefit of campaigns, transparency and media quality, the Consumer Email List main preferences: The study indicates that programmatic continues to lead media purchases. Thus, for 54% of advertisers, its use is based on the fact that it allows them to Consumer Email List maximize the scope and scale of their digital campaigns.

However, advertisers generally say that the Consumer Email List main problem with programmatic buying is lack of transparency (42%). This is followed Consumer Email List by others such as the increase in digital advertising fraud (44%) or brand risk (46%). Although in some specific cases brands and agencies disagree. Thus, almost 1.5 times more of the agency experts express concern about the increase in advertising fraud. A fact that is Consumer Email List motivating many marketing professionals to implement strategies to optimize the purchase flow of their campaigns.

Checkout optimization (SPO) strategies Consumer Email List are on the rise, although brands and agencies disagree on who is Consumer Email List responsible : 60% of digital ad buyers are already implementing SPO strategies to maximize efficiency of their campaigns. And as these strategies grow, 95% of shoppers plan to double Consumer Email List down on checkout optimization efforts by implementing verification technology from third-party vendors.