OS/2 as a radical departure from their DOS environment, Windows appeared less threatening and affordable. In reality, people have paid Microsoft more than quadruple Buy Email Database for Windows than what they would have paid IBM for OS/2. But Microsoft's forte is in marketing where they carefully spoon-fed their product to the public in smaller mouthfuls and captured the "Buy Email Database mindshare" of the middle class. Even when Windows started hiccupping errors, people were taught that this was to be expected from a high tech product. And people accepted it.

Today, OS/2 is all but forgotten and Windows dominates the PC world. Microsoft has used similar tactics in marketing products that compete with Lotus, Real, Turbotax, Buy Email Database and Adobe. Basically, their initial offering can be described Buy Email Database as primitive at best but it is sold for next to nothing (thereby setting the hook for the consumer). They then issue subsequent releases of the product at ever-increasing prices until they dominate the market. I would wager you that Microsoft's research and development budget (against gross sales) percentage-wise is vastly lower than their competitors.

No, their forte is shrewd marketing to the middle class and controlling its "mindshare." Windows, therefore, is an excellent example of a product tailored to the Buy Email Database middle class. It is not necessarily state of the art, it is what the general public perceives as state of the art. As an aside, to this day, I still prefer the reliability and performance Buy Email Database of my OS/2 machines over Windows. We see similar instances of manipulating the public in other areas as well, from everything from cell phones to automobiles.