The easiest way to predict the performance of some type of publication is to analyze everything that already exists. Start with your own company. If you already have a blog or already invested in social networks, what tends to perform well? Look for Jewelry Retouching Service patterns in the themes of those posts. Are you posting multiple lists of books, movies and other forms of entertainment and have they worked? Your persona probably likes pop culture a lot and you can invest more in that. Another good way to have a good base to start with is to study your competition.

That's how it is! It is no sin to spy on what other brands are doing. That is the best way to not make the same mistakes and use what works in your favor. 4. Choose your themes It is the same. If you have already come this far, you already have more than elaborated what your person wants to see on your social networks, then, get to work! Choose at least 3 and at most 5 topics based on everything you studied. Attention! Don't be tempted to choose more than five issues for your map. remember that if you try to cover too many possibilities, you may end up not reaching anyone and failing your strategy.

So, choose your topics and if necessary, gather them in interest groups as we did with technology and current affairs (our map). That will help you know that one is connected to the other. In our case, our novelties that most attract our public are related to technology. Don't forget to document everything visually and easily accessible to those who need to use it. 5. Analyze your results and adapt Ready, after planning everything you need to do, it's time to put your topic map into practice. Mainly, at the beginning, you will need to try. It doesn't mean that once your map is ready, you will never alter it.