You won't know any of this until you talk to them, but their perspective or background on something could be the difference an editor notices. Personality, background Phone Number List enthusiasm are important when it comes to getting your employees and their perspectives to speak. Business leaders should also work closely with industry peers or Phone Number List their own organization to make a case for the cause - numbers are powerful, after all. For example, 50 global business leaders issued an open letter to world government leaders urging Phone Number List to speed up the race to tackle climate change — a great way for companies to use politics in their PR strategy.

CEO Climate Leaders Coalition Image source: World Phone Number List Forum do your research Make sure your campaign has a market and a reason behind it. See what your employees are interested in. Are a group of them marching for climate change? Share it on your social media! If you know that the topic Phone Number List you want to promote is already being called for more action from the government, then you know there is room to get your message across. Most of the time you'll probably judge it by ear, but if you're researching something in the office that is widely condemned by the public, it's Phone Number List a bad decision.

Also, if you have strong, divergent, Phone Number List controversial opinions with outspoken people within your company, it could be a clear sign of friction with your customers, so you need to make sure you have a clear internal and external communication strategy. Responsive Responding quickly is important in any PR environment, Phone Number List social media has rewritten the rules of responsive PR because you can no lon Phone Number List ger simply plan a 12-month campaign, instead, you must be ready to react immediately.