When you combine the buyer profile with buying insights, you will have clear guidance for the decisions you need to make to Industry Email List win their business.” - adele revels one of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a buyer persona. What's a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you'll gain the ability to Industry Email List tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems. After all, if you don't know who you're aiming your efforts at, how are you going to sell your products or services? According to Industry Email List a study from mark w. Schaefer, three to four buyer personas usually account for over 90% of a company’s sales. And in this beginner’s guide, we’re going to show you how to create your own buyer personas to Industry Email List increase your audience, boost brand awareness, and drive more sales. Carry out market research when creating a buyer persona, you're essentially creating a personality that embodies a key segment of your audience - and the first step to accomplishing this is to conduct thorough research. To get a gauge on who your customers are, what they want, and what they're looking for you to solve you will need to Industry Email List hold surveys and polls via your social media channels; interview current customers on one-to-one basis, and look at your competitors to see how their customers interact with them online; this will help you gain a better understanding of who you're speaking to on your channels. Personalised campaigns drive 18 times more revenue than broadcast emails, so it's important to Industry Email List gain as much information as you can from the word go. Services like surveymonkey are very useful as they offer suggestions.